The Consumer Culture Theory Of Brands
Robert Pennington
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.
Năm:
2019
In lần thứ:
1st Edition
Nhà xuát bản:
Cambridge Scholars Publishing
Ngôn ngữ:
english
Trang:
180
ISBN 10:
1527538745
ISBN 13:
9781527538740
File:
PDF, 1.00 MB
IPFS:
,
english, 2019
Amazon 
Barnes & Noble 
Bookshop.org
Bạn có muốn thêm cừa hàng sách? Xin liên lạc theo support@z-lib.do
Chuyển đổi tập tin
Các kết quả tìm kiếm tiếp theo
Các lợi ích khác 
Từ khóa thường sử dụng nhất
Các mục liên quan
